| Performance Fashion
At Ailin, performance fashion is how a garment looks, functions, and affects the planet. Most clothing today is built to become obsolete. It is meant to be worn and thrown away in exchange for something newer or different. We think we, and our clothes, can do better. We take into account the life cycle of our products as well as the busy lives of the city-dweller, traveler, or sports person who buys them. We make fashionable clothing that has high wearability and multiple functions. You can wear it out for the evening, or to work and then to yoga. Our clothes are also mindfully produced, using methods and fabrics that are in greater harmonic resonance with the planet. In these ways, the usage of our products is greater and the collective awareness of the planet is increased. That's what performance fashion means at Ailin: clothing made with the long haul and the bigger picture in mind. |
